New Look. Same Roddy. Introducing roddy.ski

New logo. New ski wear. New web address. Same old jokes, I’m afraid!

After quite a few winters sliding around the Alps, I thought it was time for a little makeover.

Nothing too dramatic. The skis are staying, the knees are still holding up, and the jokes haven’t improved.

But I do have a shiny new identity — Roddy.ski!

A fresh look for winter 2026/27

I’ve introduced a new logo and a rather nifty new web address: roddy.ski.

It’s short, simple and hopefully easier to remember after a long lunch on the mountain!

My main website remains roddywillis.com, and I’ll still be offering the same personal ski coaching in Verbier and Val d’Isère.

New threads, thanks to Forward Outdoor

I’m delighted that Forward Outdoor has kindly kitted me out for the winter with their Manifest Freeride Shell Jacket and matching trousers in Cold Granite.

The new Roddy.ski logo will be making its debut on the uniform, and I think it’s going to look rather smart.

A huge thank-you to the Forward team for their generosity. I’m looking forward to putting the kit through its paces in the Alps!

Check out my new Forward jacket here.

Same Roddy. Same mountains. Same passion.

The branding may be new, but nothing else has changed.

I’ll still be helping skiers build confidence, improve their technique and discover the best of Verbier and Val d’Isère — with plenty of laughs along the way.

So, if you spot the new Cold Granite jacket on the slopes this winter, come and say hello.

It’ll probably be me. Unless someone’s nicked my jacket!

See you on the slopes!

Roddy 🎿